Garrett Nafzinger It’s a given in the e-commerce world: products fly off the virtual shelves, and sometimes, you hit the bottom of the barrel. While these out-of-stock scenarios are part and parcel of online retail, they can throw a wrench in the works for both user experience and SEO if not managed thoughtfully. Why Keeping Out-of-Stock Pages …
If you operate an e-commerce website, you know that category pages are pivotal navigation hubs. They’re not just for show; these pages substantially influence your search engine rankings and user experience, thus affecting sales. This guide delves into effective strategies to optimize your e-commerce category pages. Understanding Category Pages: Types and Roles Let’s clarify what …
In the world of mental health, therapists must utilize various strategies to attract clients and grow their practice. A strong website and effective search engine optimization (SEO) are crucial to a successful online presence. However, it’s equally important to consider additional methods to reach those needing professional help effectively. As a therapist looking to expand …
Note: This is an article I originally wrote in January of 2011. Much has changed, and much remains the same. I’ve made some minor edits to the article below. Users come to your site to complete tasks The web is a functional, task-oriented place. We want to find the information we’re looking for online quickly. …
Has anyone installed GA4 for SuiteCommerce? Have you compared Google Analytics 4 (GA4) and Universal Analytics (UA)? Specifically, attribution? Comparing GA4 to UA: Major issues with attribution Google Ads (CPC) attributed revenue and sessions are 95% less in GA4 than in UA. Conversely, organic attributed sessions and revenue are far higher in GA4. I have …
Paid search ad campaigns are important in driving success for your business. Whether you are a local business or have national aspirations, Google search ads offer a robust solution to market your business online, attract new customers, and increase sales or leads. The primary advantage is that search advertising targets potential customers actively looking for …
Quick Organic SEO Monitoring Hack Want to ensure your website stays on top of Google search results? Let’s set up a nifty alert system with UptimeRobot. It’s simple and free! Your top-ranking organic keywords are the lifeblood of your online visibility. They draw in traffic crucial for your business, making it essential to keep a …
Assigning a primary category in NetSuite SuiteCommerce Advanced sets a breadcrumb path on your e-commerce product (item) pages which helps Google, search engines, and users understand your site better. Here’s how to assign a primary category (or add breadcrumbs to products pages) in SuiteCommerce. Log in to NetSuite SuiteCommerce at https://www.netsuite.com/portal/home.shtml Go to Lists > …
How to set up 301 redirects in NetSuite SuiteCommerce Advanced (SCA) Log in to NetSuite SuiteCommerce at https://www.netsuite.com/portal/home.shtml Go to Setup > SuiteCommerce Advanced > Redirects. Click New, then select your website from the Domain Name drop-down. Enter the URL to redirect from in the Redirect From URL field. Only include everything after website.com, (i.e. …
A few clients recently began using the NetSuite GTM Editor bundle on SuiteCommerce Advanced (SCA) version 2018.2. The clients reported unusually low bounce rates in Google Analytics after implementation of the GTM Editor bundle. After some analysis, we discovered an issue with how events are configured by the GTM Editor bundle. Anyone else? Shoot me …