Understanding SEO and applying best practices to your product pages is vital for your online store’s success. Google and other search engines prioritize websites that follow best practices for search engine optimization, and fine-tuning your product page strategy is essential to boost your visibility and sales. To begin, conducting keyword research tailored to your product …
When thinking about moving to a new domain, take a beat to consider the big picture. This move is more than a mere tweak; it’s a strategic overhaul that demands careful thought. Will the new domain serve your business’s future in 3-5 years? If it’s a clear “yes,” it’s time to strategize. A domain change …
Dipping your toes into e-commerce or the healthcare provider field? Google Ads is the toolkit you need. But the question remains: Are you just gathering clicks, or are you extracting real value? Let’s explore the real MVPs of ROI: conversions and revenue. The Power of ROI in Google Ads For the e-commerce enthusiast, ROI is …
Video Transcript Hi there, it’s Garrett with Garrett Digital. A lot of times, clients ask me how to use ChatGPT for their business. Specifically, I work with therapists and therapy offices. Today, I’ll cover how to utilize a therapist’s bio to craft content for the homepage of your site. I recently came across David Hanna …
Having navigated the digital waves for two decades as a UX designer, SEO, and search strategist, I’ve witnessed the transformation of e-commerce firsthand. Central to this shift is the search engine—a once humble tool that’s grown into a cornerstone of online retail strategy. Giants like Amazon have reshaped our expectations, teaching us that a search …
It’s a given in the e-commerce world: products fly off the virtual shelves, and sometimes, you hit the bottom of the barrel. While these out-of-stock scenarios are part and parcel of online retail, they can throw a wrench in the works for both user experience and SEO if not managed thoughtfully. Why Keeping Out-of-Stock Pages …
If you operate an e-commerce website, you know that category pages are pivotal navigation hubs. They’re not just for show; these pages substantially influence your search engine rankings and user experience, thus affecting sales. This guide delves into effective strategies to optimize your e-commerce category pages. Understanding Category Pages: Types and Roles Let’s clarify what …
In the world of mental health, therapists must utilize various strategies to attract clients and grow their practice. A strong website and effective search engine optimization (SEO) are crucial to a successful online presence. However, it’s equally important to consider additional methods to reach those needing professional help effectively. As a therapist looking to expand …
In today’s digital marketplace, measuring your website’s performance is critical to your business’s success. Thus the importance of migrating from Universal Analytics (the past version of Google Analytics) to Google Analytics 4 (GA4). Moving to GA4 is more than just an upgrade; it is a pivotal move that could help you understand how to ensure …
Note: This is an article I originally wrote in January of 2011. Much has changed, and much remains the same. I’ve made some minor edits to the article below. Users come to your site to complete tasks The web is a functional, task-oriented place. We want to find the information we’re looking for online quickly. …