Search Engine Optimization or SEO includes many steps to ensure your customers can find your business, products, and services in Google and other search engines.
- Content Review and On-Page Optimization
- Customer Reviews and Reputation Management
- Local and Location-Based SEO
- Local Citation Submission and Cleanup
- Metadata Audit and Recommendations
- Technical SEO Audit and Recommendations
- Redesign and Website Architecture Changes
- SEO Training and Advocacy.
- Web Content Management System Migrations and Upgrades (Umbraco, WordPress, Adobe Experience Manager, NetSuite SuiteCommerce Advanced)
I help organizations grow traffic, leads, and revenue through strategic SEO, search ads consulting.
Technical SEO audits and recommendations
Technical SEO involves several steps and best practices to ensure your website is sending the correct signals to search engines, so they can crawl your website and rank your web pages accordingly. Technical SEO can include one or many of the following types of issues.
- Misconfigured Domain Name Settings
- Information Architecture and Site Structure Issues
- Canonicalization and Duplicate Content
- Open Graph Tags and Social Media Metadata
- Paginated Web Pages
- Thin Content Pages
- Duplicate or Missing Metadata
- HTTP Response Codes and Redirect Issues
- Orphan Web Pages
- Speed and Web Page Performance
- HTTP and HTTPS Issues
- Use of Subdomains or Folders
- AMP or Accelerated Mobile Pages
Do you have technical SEO issues, or are you wondering why you're not visible in Google lately? Contact Garrett Digital to set up a free consultation.
Migrating to a New Web Content Management System? Redesigning Your Website?
Ensure Success with Expert SEO Advice from Garrett Digital
Let's say you're migrating to a new web content management system, or you're changing up the information architecture on your website. Garrett has been through dozens of website migrations, large and small. He can help your business or non-profit migrate to a new web content management system or work through a new information architecture without the risk of losing rankings in Google. A website migration or re-structure is the ideal time to work with an SEO expert. Here are some of the things you want to be sure you get right during the website migration process.
Redesign or Migration Technical SEO Issues
- Making sure your new website can be indexed and is crawlable.
- Checking to be sure your site is returning the proper HTTP response codes.
- Search-engine and user-friendly information architecture and navigation.
- Management of rel canonical and duplicate content on your site.
- Redirect planning and management.
- Making your new website content management system search engine friendly.
- XML sitemaps creation and updates.
- Submission of XML sitemaps to Google Search Console and Microsoft (Bing) Webmaster Tools.
- Monitoring of your site to quickly find and fix any issues.
Redesign or Migration On-Page SEO Issues
- SEO review of new or existing web content.
- Review of existing and new website metadata, including page title and meta descriptions.
- Social media metadata to improve the visibility of your content when shared on social networks.
- Implementation of schema.org and structured markup.
- AMP (Accelerated Mobile Pages) implementation and best practices. AMP has the potential to improve visibility in mobile search results.
Web content management systems offer lots of customization and flexibility. They are created by web and software developers with limited knowledge of SEO. There are often fixes and best practices that should be applied to make your web content management system search engine friendly. If you're writing your own software or customizing the heck out of your CMS/WCM, we will work with your web and software developers to create web applications and web pages that are search engine and user-friendly.
If your website migration means that web URLs will change on your new website, you must develop a redirect plan to redirect from pages on the old site to the appropriate and relevant content on the new site. Getting links naturally is exactly what Google and search engines want, so you don't let a website migration wipe out all of the links you've earned over the years. If you don't put a redirect plan in place, you risk losing equity for the links you've earned, resulting in decreased search engine visibility and visitors coming from search engines.