Below is a list of Search Engine Optimization (SEO), content, and technical tools I use.
Rank Tracking, Backlinks, Site Crawls, Audits, and Competitive Analysis
- Screaming Frog SEO Spider – A tool with hundreds of uses. Find missing or duplicate titles, meta descriptions, create XML sitemaps, etc.
- SEMrush* – Comprehensive rank tracking, SEO site audit, link research, and more.
Local SEO, Citation Building
- Brightlocal Local Rank Tracker* – Provides a good dashboard of your local search rankings and screenshots of the SERPs. 1-month free trial.
- Moz Local is one of the best and most low-cost options for businesses to sync their location data to all four major data aggregators.
- Whitespark Citation Building* – Great for building extra citations for specific niches or locations.
- Whitespark Citation Audit & Cleanup* – This comprehensive service is perfect if you have changed your business name, address, or phone number or haven’t consistently listed your business online.
Site Speed Tools
- Google Page Speed Insights – Test your web page speed and optimize your site.
- GTmetrix – Test your website speed and archive performance over time.
Content Tools
- Clearscope – An amazing content and topic research tool.
- Grammarly – Grammarly keeps improving, helping you check your grammar, rewrite complex sentences, etc.
- WordCounter.net – An online text editor, character counter, and more.
Technical Tools
- Builtwith.com – Find out technology, content management system, tracking codes, and other details about websites.
- HTTP Status Code Checker – Are your redirects set up properly? Use this tool to check.
- URL Monitor*- This is an excellent tool for monitoring indexation and regularly submitting pages from your XML sitemap that aren’t indexed.
- XML-Sitemaps.com* – Generates an accurate XML sitemap at your preferred cadence, so you can keep Google and Bing up-to-date about your website—also, reports on broken links and XML sitemap history.
WordPress Website Hosting
- Rocket.net* – The fastest WordPress hosting with good support and service.
- WPEngine* – The best WordPress hosting, and it’s based right here in Austin, TX. Save 20% on your first payment.
* Some of the links above are affiliate links, meaning I receive a small payment if you click the link and sign up for the service(s). I only endorse software, tools, and products that I firmly believe in and use myself.
