Demonstrating the Impact of CRO + AOV on E-Commerce Revenue

Hey, I’m Garrett from Garrett Digital. Today, we’re looking into how increasing your average order value (AOV) and focusing on conversion rate optimization (CRO) can significantly elevate your e-commerce site’s revenue. Why CRO is Important CRO makes your website more effective at converting visitors into customers. It’s about enhancing the user experience to increase the …

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Master Product Titles for Google PMax & Shopping Feeds

Google Performance Max (PMax) represents a cutting-edge approach to e-commerce advertising within the Google Ads framework. It’s a goal-based campaign that distributes your ads across Google’s extensive advertising channels, including YouTube, the Display Network, and Google Shopping. The optimization of your product feed is crucial for the performance of your PMax campaigns. What is a …

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Optimizing Product Pages for Sales and Visibility: E-Commerce SEO

Understanding SEO and applying best practices to your product pages is vital for your online store’s success. Google and other search engines prioritize websites that follow best practices for search engine optimization, and fine-tuning your product page strategy is essential to boost your visibility and sales. To begin, conducting keyword research tailored to your product …

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Choosing a Robust E-Commerce Search Engine

Having navigated the digital waves for two decades as a UX designer, SEO, and search strategist, I’ve witnessed the transformation of e-commerce firsthand. Central to this shift is the search engineā€”a once humble tool that’s grown into a cornerstone of online retail strategy. Giants like Amazon have reshaped our expectations, teaching us that a search …

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Out-of-Stock Products: SEO Best Practices for E-commerce

It’s a given in the e-commerce world: products fly off the virtual shelves, and sometimes, you hit the bottom of the barrel. While these out-of-stock scenarios are part and parcel of online retail, they can throw a wrench in the works for both user experience and SEO if not managed thoughtfully. Why Keeping Out-of-Stock Pages …

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Optimizing E-commerce Category Pages for Users & SEO

If you operate an e-commerce website, you know that category pages are pivotal navigation hubs. They’re not just for show; these pages substantially influence your search engine rankings and user experience, thus affecting sales. This guide delves into effective strategies to optimize your e-commerce category pages. Understanding Category Pages: Types and Roles Let’s clarify what …

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