In my 20 years as a UX designer, SEO, and enterprise search strategist, I’ve seen the landscape of online shopping evolve dramatically. One of the most pivotal components is the evolution of on-site search functionality. It’s not just a tool; it’s a strategic asset. E-commerce giants like Amazon have driven consumers to expect seamless and …
Out-of-stock situations in e-commerce sites are inevitable. Yet, paying attention to their impact on user experience and SEO is important. Why Out-of-Stock Pages Matter for SEO For many online retailers, the instinct might be to remove or replace the out-of-stock product page with another product. But doing so can harm your SEO efforts. Here’s why: …
Like aisles in a physical store, category pages (sometimes called collections) in an e-commerce website sort and present products in a way that makes sense to shoppers. They do more than display items—they serve as the main entry points for customers and are often the landing pages for online searches. With the proper optimization, category …