Pay-Per-Click Management & Consulting

Move Your Business to the Top of Search Results Today with Pay-Per-Click

Pay-Per-Click (PPC) includes Google AdWords and Bing Ads. These are highly effective and quick ways to target customers, especially if you're a small to medium business and there is lots of competition in both paid and organic search results for your business, products and/or services.

Why Use Pay-Per-Click (PPC)? 
  • It's fast! A pay-per-click (PPC) campaign can be up and running in hours. 
  • Even if you already rank highly in organic results, studies have shown having both a paid and organic listing improve click-through rates, conversions (purchases or leads), and the brand perception of your business, products and/or services. 
  • Pay-Per-Click is relevant and there when customers are looking for your business, products, or services. Unlike traditional advertising which can be interruptive, PPC means you're in front of your customer when they are searching for your products and/or services. 
  • You in complete control of the budget and message. 
  • Precise targeting. You're in control of the keywords, cities, states, or zip codes where you want ads to appear. 

Tracking Conversions, Leads, Sales

If you're using PPC, you should also have web analytics and conversion tracking enabled, so you can see how your pay-per-click ads are impacting your bottom line. With conversion tracking, you can determine the cost-per-acquisition (CPA) and make adjustments to your campaigns to target your customers, but also your budget. If you sell a product that costs $100, you may not want to spend $100 to acquire each customer. I can help you measure and optimize your account to ensure return on investment. 

Get Started with Pay-Per-Click Advertising Today!

If you're just getting started, I offer a Google AdWords promo code for $100 in free Google AdWords after spending $25. 

 

PPC Pricing & Packages

Small Adwords Setup
No Monthly Maintenance Package
$600
Setup Fee

$500 maximum monthly ad spend.

One initial 30-minute meeting or call with client to discuss business objectives, goals & success metrics for the business & campaign. (30-minutes)

Initial competitive landscape & keyword research. (1-hour)

Draft keywords, ads, & ad extensions. (1-hour)

Review keywords, ads, & ad extensions with the client. Revise up to 2 times. (30-minutes)

Meeting with the client to set up AdWords account & billing details client AdWords spend. (15-minutes)

AdWords account setup. Includes campaign, ad group, ads, & ad extensions.

Verify conversions are set up & tracked on the client website or phone number. (15-minutes)

Enable AdWords campaigns. (15-minutes)

Three account check-ins & reviews to add new keywords, ad groups, negative keywords, adjust bids, budgets. (3 x 15 minutes = 45 minutes)

One 30-minute meeting or call with the client to review results after 30 days. (30-minutes)

No Monthly Maintenance Included.

Additional support at the standard rate of $100 per hour. For the best performance and return on investment, consider ongoing optimization and support with our Monthly Maintenance Packages.

Small Adwords Setup
With Monthly Maintenance Package
$480
Setup Fee

$500 max monthly ad spend.

One initial 30-minute meeting or call with client to discuss business objectives, goals & success metrics for the business & campaign. (30-minutes)

Initial competitive landscape & keyword research. (1-hour)

Draft keywords, ads, & ad extensions. (1-hour)

Review keywords, ads, & ad extensions with the client. Revise up to 2 times. (30-minutes)

Meeting with the client to set up AdWords account & billing details client AdWords spend. (15-minutes)

AdWords account setup. Includes campaign, ad group, ads, & ad extensions.

Verify conversions are set up & tracked on the client website or phone number. (15-minutes)

Enable AdWords campaigns. (15-minutes)

Three account check-ins & reviews to add new keywords, ad groups, negative keywords, adjust bids, budgets. (3 x 15 minutes = 45 minutes)

One 30-minute meeting or call with the client to review results after 30 days. (30-minutes)

Discounted setup fee with 6-months of monthly maintenance service.

Additional AdWords support is available at discounted rate of $80 per hour (25% off) when signed up with for Monthly Maintenance Package.

See next column for monthly maintenance costs and benefits.

Monthly Maintenance Package
Routine Account Optimization
$120
Month

$500 max monthly ad spend.

Get the most out of your AdWords investment with ongoing account optimization.

Review AdWords Account 4 times per month (4 x 15 minutes). Add negative keywords, add additional keywords and ad groups, remove keywords that aren't working. Check match types, adjust as needed. Adjust bids and budgets as needed.

Provide a monthly performance report to the client. (30-minutes).

Additional support available at a discounted rate of $80 per hour (25% off) for customers signed up with a monthly maintenance plan.

Testimonials

Whether Garrett is teaching a room full of staff how to use a new technology feature or system, designing a web interaction or consulting on enterprise search and SEO, Garrett is an attentive listener and straightforward problem-solver. In addition to his technical skills, Garrett’s open and empathetic approach to people and problems are the same qualities that make him good at helping content (and the people who make it) get found. Garrett earnestly educates himself and is a committed investigator when there’s a vexing problem at hand. He does a great job of listening to what the true business needs are rather than assuming he has the answers.
Susanna GuzmanDirector of Web Services
I have worked with Garrett on projects both as a peer and as a colleague. He is always easy to work with, meets deadlines, and exceeds expectations. He has a good leadership style and a makes complex technical topics like SEO easy to understand. I would work with him again.
Nick MosherUser Experience Designer
Garrett was incredibly helpful in getting me on track with SEO. He spent time looking into questions before our meeting and was prepared. I appreciate that he gave me actionable items I could implement myself in addition to showing me detailed ways he could assist to take things to the next level.
Paula M.
I worked with Garrett for a number of years and know him to be exceptional in his attention to detail. His grasp of SEO strategy and implementation is impressive and I would highly recommend him to lead or contribute to any SEO-related work. He is versatile with multiple tools and always has an eye to the end user. Garrett’s personality is even-keeled; he’s not easily ruffled and plays well on a team. He will offer insights no one else has thought of. He may also surprise you with his wicked sense of humor. With his passion for excellence, I am confident Garrett will provide value to any client.
Liz SweeneyAgile Release Manager

Get Help from a Search Engine Marketing & Pay-Per-Click Expert Consultant!

Contact Garrett Digital today at 512-730-1872 or by filling out the form below.