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Recent Blog Posts

Why hire an expert to manage Google Search Ads

Paid search ad campaigns have the potential to propel your business to success. There are many advantages to using paid search ads to push your product or services to the top of Google Search results. Whether you have a local business or plan to advertise across the country, Google search ads are an excellent choice Read More

Monitor top-ranking keywords with UptimeRobot

Here’s a quick and free way to monitor your most important organic search keywords in search engine results pages. Set up a free uptimerobot.com account. Go to Google Search Console and look in the Performance tab, to search queries where you’re ranking in the top 3 positions in Google. Exclude searches for your brand name, Read More

Assigning a Primary Category / Breadcrumb in SuiteCommerce

Assigning a primary category in NetSuite SuiteCommerce Advanced sets a breadcrumb path on your e-commerce product (item) pages which helps Google, search engines, and users understand your site better. Here’s how to assign a primary category (or add breadcrumbs to products pages) in SuiteCommerce. Log in to NetSuite SuiteCommerce at https://www.netsuite.com/portal/home.shtml Go to Lists > Read More

SuiteCommerce: Setting up 301 redirects

How to set up 301 redirects in NetSuite SuiteCommerce Advanced (SCA) Log in to NetSuite SuiteCommerce at https://www.netsuite.com/portal/home.shtml Go to Setup > SuiteCommerce Advanced > Redirects. Click New, then select your website from the Domain Name drop-down. Enter the URL to redirect from in the Redirect From URL field. Only include everything after website.com, (i.e. Read More

SuiteCommerce Advanced: Bounce Rates after 2018.2 GTM Editor Bundle

A few clients recently began using the NetSuite GTM Editor bundle on SuiteCommerce Advanced (SCA) version 2018.2. The clients reported unusually low bounce rates in Google Analytics after implementation of the GTM Editor bundle. After some analysis, we discovered an issue with how events are configured by the GTM Editor bundle. Anyone else? Shoot me Read More

Google’s June 25 2017 Algorithm Update & Core Quality Updates

I’m working with a client affected by the June 25, 2017, Google algorithm update. I’m a few weeks into analysis for a client who experienced significant ranking declines after this update. Rank Ranger did a great job of analyzing the types of sites and rankings affected by this algorithm update. My client’s site fits into Read More

Basics of SEO at WordPress Austin Meetup

Garrett presented this talk to the Austin WordPress Meetup Group on October 16, 2017. A description of the talk along with the slides is included below. Learn the basics of SEO and how to optimize your WordPress website to improve visibility in search engines. Garrett will talk about the SEO tasks you should take care Read More

Umbraco Articulate Blog – SEO & User Experience Enhancements

A client recently migrated from a proprietary association content management system to Umbraco, a flexible, open-source dot .NET web content management system. I have been impressed by the flexibility and ease of use of Umbraco for everything from authoring new content, to front-end/back-end development, to the ease-of-use of the templates. The client now needed a blogging Read More