Make better decisions with accurate, actionable data. Garrett Digital helps businesses set up, refine, and use website analytics to understand what’s working, what’s not, and how to grow.
Whether you’re running a Shopify store, a WordPress site, or a custom web app, we help you connect the dots between traffic, user behavior, and revenue — so you can make smarter marketing and business decisions.
What We Do
We provide hands-on consulting and implementation to help you:
- Get accurate, valuable data from Google Analytics 4
- Track behavior across multiple domains, platforms, or user types
- Use Google Tag Manager to simplify complex tracking needs
- Align tracking with your business goals, not generic metrics
- Visualize results in a way that makes sense to your team
GA4 Setup, Repair, and Optimization
Many businesses rushed into GA4 when Universal Analytics shut down. As a result, tracking is often broken, incomplete, or too generic to be useful. We fix that.
Our work includes:
- Event tracking tailored to your site and funnel
- Enhanced measurement configuration (with unneeded noise removed)
- Cross-domain tracking for multi-site environments
- Custom dimensions and audiences aligned with your goals
- GA4 Debugging and clean reporting setup
We ensure your GA4 property gives you accurate, reliable data you can trust, whether you’re tracking e-commerce revenue or form submissions.
Google Tag Manager: Clean, Efficient, Scalable
Google Tag Manager is powerful, but messy setups cause performance issues and data loss. We build clean, organized GTM containers that are easy to manage and scale over time.
We handle:
- Event-based tracking without bloated code
- Tag cleanup and version control
- Custom event triggers tied to your marketing or sales goals
- Integration with tools like Google Ads, Meta, or CRMs
- Custom data layer strategies for Shopify, WordPress, or custom sites
Analytics for E-Commerce
For e-commerce businesses, tracking isn’t just about visitors — it’s about conversions, product views, add-to-carts, and checkout flow.
We help you:
- Track every step in the customer journey using GA4 e-commerce events
- Measure ROAS, customer lifetime value, and acquisition source
- Identify high-exit pages, broken paths, and underperforming SKUs
- Connect email, paid ads, and organic traffic back to revenue
We’ve supported complex product catalogs with thousands of variants and customized funnels. Whether on Shopify, WooCommerce, or a custom setup, we help you measure what matters.
Analytics for Service-Based Businesses
For healthcare practices and service-based businesses, the goal isn’t always online sales — it’s calls, form fills, and long sales cycles.
We help:
- Track lead generation and appointment booking flows
- Understand which traffic sources drive genuine inquiries
- Attribute form submissions to the correct marketing channel
- Create reports for stakeholders that show what’s working
We ensure your analytics strategy matches your actual goals and supports the decisions you need to make.
Reporting and Analysis
You shouldn’t need a data analyst to understand what’s happening on your website. We build dashboards and reports that make it clear:
- What’s driving results (and what’s not)
- How users behave before converting (or dropping off)
- Where to invest next to improve ROI
We use Looker Studio (Google Data Studio), GA4 Explorations, Sheets-based dashboards, and more tailored to your team’s needs.
Why Work With Garrett Digital
- 15+ years of experience working with small businesses, large organizations, and high-traffic e-commerce sites
- Deep knowledge of GA4, GTM, legacy GA setups, and complex tag configurations
- Experience with multi-site analytics setups, advanced user segmentation, and attribution challenges
- Hands-on support, clear communication, and practical insights — not vague reports
We’ve supported analytics strategies for national nonprofits, e-commerce brands, and healthcare organizations. We know what clean, useful tracking looks like — and how to fix setups that aren’t delivering.
Let’s Get Your Data Working for You
If you’re not confident in your analytics or stuck with dashboards that don’t show what you need, we can help. Schedule a consultation with Garrett Digital. We’ll review your current setup, find what’s missing, and build a strategy that enables you to track what matters — and use it to grow.
