Garrett Nafzinger is an SEO consultant and founder of Garrett Digital based in Austin, Texas. Garrett helps organizations and businesses grow traffic, leads, and revenue through strategic SEO and search ads consulting. Garrett founded Garrett Digital in April 2017 because he knew he could provide exceptional service to his clients while helping them get more leads or sell more products or services to their customers.
Garrett spent 16-years at American Academy of Family Physicians. While at AAFP, Garrett implemented and managed SEO and website visibility programs for AAFP websites, https://www.aafp.org, https://familydoctor.org, and https://es.familydoctor.org which garner over 100 million visits per year.
Garrett developed SEO strategy and oversaw the implementation, including multiple website redesigns, rolling many sub-branded sites into the AAFP brand and worked on many website migrations between various web content management systems. He was also responsible for training 100+ staff from web developers to content strategists and copywriters on SEO and user experience best practices.
Garrett worked with esteemed primary care journals, American Family Physician and Family Practice Managementhelping the print publications expand their online reach. Garrett also worked on physician advocacy, family medicine news, and continuing medical education.
Garrett works well with technical and non-technical audiences. Garrett understands the core concepts of web development. He was a key player on Agile web development teams, providing SEO strategy and guidance as AAFP expanded its online presence via new web applications, web pages, and mobile apps.
Since starting Garrett Digital in April 2017, Garrett has worked with many e-commerce websites and platforms. Some of the platforms Garrett has worked with include Magento, NetSuite SuiteCommerce Advanced, and Shopify. Garrett manages paid search, SEO strategy, technical SEO and implementation for medium to enterprise businesses.
Garrett believes paid search plays an important part in organic search strategy because knowing which keywords and headlines drive conversions and leads for your business is a critical first step to knowing the topics you should optimize for in organic search.
Tools and Software Used
- Conductor Searchlight (MVP Certified)
- Google Search Console (formerly Google Webmaster Tools)
- Keyword Keg
- Moz Local
- Moz Pro
- Screaming Frog SEO Spider
- Screaming Frog Log File Analyzer
Web Content Management & E-commerce Systems
- Adobe Experience Manager (AEM / Day Communique)
- Ingeniux CMS
- Umbraco CMS and Articulate
- NetSuite SuiteCommerce & SuiteCommerce Advanced
Web Analytics and Optimization Tools
- Adobe Analytics (Omniture SiteCatalyst)
- Adobe Search&Promote (Omniture Test & Target)
- Google Analytics
- Google Tag Manager
Search Engine Marketing and Pay-Per-Click
- Google Ads (paid search and display ads)
- Google AdWords Editor
- Bing Ads
I worked with Garrett for a number of years and know him to be exceptional in his attention to detail. His grasp of SEO strategy and implementation is impressive and I would highly recommend him to lead or contribute to any SEO-related work.