If you run an e-commerce store, your product pages are your frontline salespeople. However, they won’t perform well unless optimized for conversions and search engines (SEO). You can increase your visibility and convert more visitors into paying customers by implementing proven SEO strategies and user-centric design. Here’s a step-by-step guide to transforming your product pages …
Garrett Nafzinger
It’s a given in the e-commerce world: products fly off the virtual shelves, and sometimes, you hit the bottom of the barrel. While these out-of-stock scenarios are part and parcel of online retail, they can throw a wrench in the works for both user experience and SEO if not managed thoughtfully. Why Keeping Out-of-Stock Pages …
Category pages in e-commerce are essential for your online store, as they are important steps in your customer’s shopping journey. These pages display your products and contribute to your site’s search engine optimization (SEO) and overall user experience. When optimized well, category pages can greatly enhance your visibility in search results, improve shoppers’ navigation, and …
In today’s mental health landscape, simply being a skilled therapist isn’t always enough to consistently attract clients. While a strong online presence, particularly a well-optimized website, forms the foundation, exploring creative avenues to connect with potential clients can significantly boost your practice growth. Expanding your reach often requires thinking outside the traditional referral box and …
Note: This is an article I originally wrote in January of 2011. Much has changed, and much remains the same. I’ve made some minor edits to the article below. Users Come to Your Site to Complete Tasks The Web is Task-Oriented People use the web to accomplish particular tasks. They seek quick, efficient solutions. For instance, …
Has anyone installed GA4 for SuiteCommerce? Have you compared Google Analytics 4 (GA4) and Universal Analytics (UA)? Specifically, attribution? Comparing GA4 to UA: Major issues with attribution Google Ads (CPC) attributed revenue and sessions are 95% less in GA4 than in UA. Conversely, organic attributed sessions and revenue are far higher in GA4. I have …
Why do some businesses dominate the top of Google search results while others struggle to be seen? The difference often comes down to who’s managing their Google Ads campaigns. As Google rolls out significant AI-driven changes to its advertising platform in 2025, having an expert at the helm has never been more crucial for your …
Google rankings are in constant flux. With only 10 organic result slots on the first page, even a single website making it into the top 10 can displace your site. The shift can have a profound impact on your business, particularly if it happens across numerous searches that bring visitors to your web pages. This …
Assigning a primary category in NetSuite SuiteCommerce Advanced sets a breadcrumb path on your e-commerce product (item) pages which helps Google, search engines, and users understand your site better. Here’s how to assign a primary category (or add breadcrumbs to products pages) in SuiteCommerce. Log in to NetSuite SuiteCommerce at https://www.netsuite.com/portal/home.shtml Go to Lists > …
How to set up 301 redirects in NetSuite SuiteCommerce Advanced (SCA) Log in to NetSuite SuiteCommerce at https://www.netsuite.com/portal/home.shtml Go to Setup > SuiteCommerce Advanced > Redirects. Click New, then select your website from the Domain Name drop-down. Enter the URL to redirect from in the Redirect From URL field. Only include everything after website.com, (i.e. …
