GA4 on SuiteCommerce, attribution issues
Has anyone installed GA4 for SuiteCommerce? Have you compared Google Analytics 4 (GA4) and Universal Analytics (UA)? Specifically, attribution? Comparing GA4 to UA: Major issues with attribution Google Ads (CPC) attributed revenue and sessions are 95% less in GA4 than in UA. Conversely, organic attributed sessions and revenue are far higher in GA4. I have …