You know the drill if you’re running a private pay practice, whether you’re a psychotherapist, speech therapist, OT, PT, massage therapist, or another wellness pro. Especially in private pay, income can feel like a rollercoaster – some months are great, others are worryingly slow. Trying to predict your revenue, manage cancellations, and ensure clients stick …
Garrett Nafzinger
NetSuite’s SuiteCommerce platform, combined with their Google Tag Manager Editor SuiteApp (previously the GTM Editor Bundle), provides a robust solution for e-commerce tracking. The SuiteApp installs the necessary GTM tags, variables, and triggers to track e-commerce performance in Google Analytics 4 (GA4). The Issue: Page View Undercounting in GA4 Our work with several SuiteCommerce clients …
Google Shopping Ads are a key tool for e-commerce businesses to highlight their products and drive sales. These visually rich ads appear at the top of Google search results and across Google’s platforms, featuring product images, prices, and store details. They attract high-intent shoppers—people actively searching for products to buy—making them one of the most …
Google Search Ads, a potent tool, empowers you to connect with customers actively seeking your products or services. These ads, strategically placed at the top or bottom of search results, ensure your business garners attention at the opportune moment—when potential customers are primed to act. While Google Search Ads are ideal for service-based businesses and …
Starting a therapy practice is a big step; getting new clients in the door can be even more challenging. You’re not just focused on providing outstanding care but also juggling the business side of things, like marketing, branding, and building your online presence. The good news? You don’t have to figure it all out on …
Ever read a long news story online? You might not have thought about it, but the text probably lined up neatly on the left side of the page. That’s left alignment at work. For most web content, especially when you have a lot to say, left-aligned text is the easiest way for people to read. …
Tracking successful bookings on your website is essential for understanding user behavior and measuring the effectiveness of your marketing efforts. In Google Analytics 4 (GA4), these bookings are considered conversions or key events. Accurately tracking these events allows you to measure how well your website is performing, optimize your campaigns, and ultimately drive more business. …
Choosing the right WordPress theme is crucial for creating a successful website. Kadence and GeneratePress are two standout options, each offering unique benefits. This article will help you understand why we prefer these themes and how they can meet your business needs. Insight: Align your website with business goals by partnering with a skilled WordPress …
I’ve spent 20 years designing search interfaces and optimizing search engines. I’ve seen how a great search can transform an e-commerce store. A good search engine makes sure customers find what they want fast. It boosts sales and makes users happier. Here’s what you need to know when choosing one: Key Features to Look For …
So, you’re running an online store and trying to get your products seen on Google. You’ve probably heard about Google Performance Max (PMax) – it’s Google’s newer, all-in-one campaign type that shows your products across YouTube, Display, Search, Shopping, and more. It’s powerful, but it relies heavily on the information you give it, especially the …
