SEO Strategy Development and Implementation

Search Engine Optimization (SEO) strategy starts with answering the following question

  • How can SEO and organic (non-paid) search engine traffic help our┬ábusiness achieve its goals?

SEO tactics without a strategy can have an impact on your business, but the impact will be limited without the development and implementation of an effective SEO strategy.

Your SEO strategy should align with your business objectives and help you achieve the objectives

After you have an SEO strategy, you then create and prioritize various SEO investments. Depending on the size, complexity, and budget of your business, you may decide to work on one or many of the SEO investments. SEO investments can be more than just SEO tactics. They often involve looking closely at your customers and their needs, as well as evaluating the competition and understanding how your top competitors are addressing your potential customers needs.

 

SEO strategy questions for your business

There are a few different ways to approach SEO strategy. Usually, they involve answering the questions below.

  1. What keywords or phrases do your people use to search for your product or services?
  2. How are you currently ranking for those keywords or phrases?
  3. Who are your SEO competitors? Your SEO competitors don’t always match up to what you think of as your business competitors. Websites may rank in organic or paid search who aren’t in the same vertical or industry as your business. If they appear for the same search keywords or topics you’re targeting, they are your competition in search engines.
  4. How does your existing content map to words or topics people use to find your products or services? If the words people use aren’t mapping to the words in your content, what are your plans for content strategy and development to solve this?

Need help crafting or perfecting an SEO strategy for your business?

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