Day one of Brighton SEO San Diego delivered! We gained practical insights we can immediately apply to help our clients succeed online. Today, 9/24/2025, is day two of the conference, and we’re excited to see what new strategies and tactics the speakers will share.
Day One Standouts
Ross Simmonds: Content Distribution in the Age of AI
Ross Simmonds delivered a keynote that unpacked how content distribution has evolved. Marketers must adapt to a world where search happens everywhere. Not just Google, but AI platforms, Reddit, TikTok, and LinkedIn. He shared frameworks for building a scalable content distribution engine. The approach blends classic marketing principles with AI efficiency.
Dana DiTomaso: Strategic GA4 Insights
Dana DiTomaso led a session on Google Analytics 4. She showed how to transform GA4 from a basic reporting tool into a strategic content intelligence system. Her talk focused on actionable measurement techniques and covered real-world analytics processes that clarify client reporting.
Brie Anderson: Your Data Is Useless, Unless You Use It
Brie’s session focused on delivering insights and data that you can use to align clients and stakeholders and help them understand the impact of digital marketing efforts.
What This Means for Our Clients
SEO and digital marketing are shifting toward AI and social channels like Reddit and YouTube. Staying current with these changes directly benefits our clients. Ross’s content distribution strategies will help our clients reach customers across multiple platforms, and Dana and Brie’s insights will improve how we measure and report on campaign performance.
When industry experts share what’s working in 2025, we listen. We implement the best ideas to drive better results for our clients. We are excited to see what day two brings!
Curious about how the latest digital marketing techniques can help your business grow? Let’s discuss how staying ahead of industry trends translates into more qualified leads and increased sales for your business.
