Someone visits your website, curious about what you offer. But a single word or phrase makes them feel excluded. They leave, and you lose a customer you never knew you had. It happens more often than most businesses realize. Inclusive language isn’t about being trendy. It’s about respect, clarity, and growth. It can help your …
Garrett Nafzinger
Good URLs are like street signs. They tell users where they are, where they’re going, and what to expect. If you’re building or managing a website—whether on WordPress, Shopify, or another system—it’s worth getting your URLs right from the start. This post covers clear, practical guidelines for naming URLs in a way that improves user …
Feeling a little lost in the vast world of therapy, especially when you’re just starting out or considering a specific path? You’re not alone. Many therapists grapple with the idea of specializing versus staying general. It can feel like you’re closing doors, but the truth is that focusing your expertise can open up a world …
You’ve got your website humming, maybe even some online leads coming in – that’s fantastic momentum! But to truly create a sustainable and thriving therapy practice, think beyond direct marketing. Some of the most aligned and consistent referrals often come from trusted colleagues – other healthcare professionals already working with your ideal clients. Building a …
So, you’re finishing up your training, maybe getting licensed, or perhaps you’re already practicing and dreaming of building something sustainable. You’re likely asking yourself some big, practical questions: “How many clients do I need to see each week to make a decent living?” Or, if you’re thinking bigger, “If I start a group practice, how …
When you’re starting a new business, a one-page website can seem like a simple and cost-effective option. It’s fast to build and easy to manage. But, for many companies—especially those looking to grow—this type of website can quickly become a barrier to success. As your business expands, so do your offerings, products, services, and audience …
Is Your Website Helping You Grow? If you’re a therapist in private practice, your website is often the first impression potential clients have of you. Many therapists start with a DIY site on Squarespace or Wix, only to realize later that it’s not attracting the right clients—or any at all. Your website isn’t just an …
Navigating the complexities of insurance is a hurdle for therapists in private practice. Credentialing, billing, and administrative tasks consume valuable time and resources, limiting a therapy practices access to clients who rely on insurance for mental health services. Enter Headway—a platform designed to streamline these processes, making it easier for therapists to accept insurance and …
Are you thinking about adding new services to your business? Expanding your offerings can be a great way to reach new customers and increase revenue, but it’s not as simple as just adding another service to your website. Without the right strategy, you could weaken your brand, confuse customers, and create more operational headaches than …
Clinical and personal skills are essential, but are only part of a successful business. If you want a steady stream of new clients, you must show where people are already looking for help. That’s where Psychology Today comes in. Psychology Today is the most widely used therapist directory in the U.S. Millions of people visit …
