SEO, Content, & Technical Tools

Below is a list of Search Engine Optimization (SEO), content, and technical tools I use.

Keyword Research, Rank Tracking, Backlinks, Site Audits, and Competitive Analysis

  • Ahrefs – The best and most up-to-date link research tool.
  • Moz Pro – Rank tracking, keyword research, and link research tools. Moz is the leader in SEO advocacy and education.
  • Screaming Frog SEO Spider – A tool with hundreds of uses. Find missing or duplicate titles, meta descriptions, create XML sitemaps, etc.
  • SEMrush* – Comprehensive rank tracking, SEO site audit, link research, and more.
  • Sitebulb – Versatile website crawler with beautiful and comprehensive reports.

Local SEO, Citation Building, and Reporting

  • Brightlocal Local Rank Tracker* – Provides a good dashboard of your local search rankings, along with screenshots of the SERPs. 1-month free trial.
  • Moz Local – One of the best and most low-cost options for businesses to get their location data synced out to all 4 major data aggregators. This is best for do-it-yourselfers and the technically inclined.
  • Whitespark Citation Building* – Great for building extra citations for specific niches or locations.
  • Whitespark Citation Audit & Cleanup* – This is a comprehensive service and is perfect if you have changed business name, addresses, or phone numbers, or you haven’t been consistent about how you list your business online.
  • Whitespark Local Rank Tracker* – Get an accurate idea how your website is ranking in location search in various markets.

Site Speed Tools

Reputation Management and Customer Reviews

Text, Content, and Technical Tools

  • Builtwith.com – Find out technology, content management system, tracking codes, and other details about websites.
  • Hemingway App – For more clear and concise writing.
  • Grammarly
  • HTTP Status Code Checker – Are your redirects set up properly? Use this tool to check.
  • WordCounter.net – An online text editor, character counter, and more.
  • XML-Sitemaps.com* – Generates an accurate XML sitemap on a daily basis so you can keep Google and Bing up-to-date about your website. Also reports on broken links and  XML sitemap history.

Website Hosting

* Some links above are affiliate links which means I may receive a small payment if you click the link and sign up for the service(s).